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A site that easily allows search engines to:
An ideal website is one that search engines can crawl, render, index, and rank without any issues.
When your site is technically optimized, it has a better chance of ranking higher in search results, leading to more organic traffic.
However, many websites struggle with technical issues that negatively impact their search performance.
The best way to fix these problems is by hiring a Technical SEO expert or a professional SEO agency to handle the optimization process.
This guide will cover everything you need to know about Technical SEO services and how they can improve your website’s performance.
Why Should You Invest in Technical SEO Services?
Technical SEO is essential for improving your website’s visibility and performance on search engines. It ensures that your site is properly crawled, indexed, and ranked, leading to better search rankings and more organic traffic.
Without proper technical SEO, your website may face issues like slow loading speed, broken links, security vulnerabilities, and mobile compatibility problems, which can negatively impact user experience and search rankings.
Investing in Technical SEO Services helps identify and fix these issues, ensuring that your site runs smoothly, ranks higher, and attracts more visitors. A well-optimized website leads to better traffic, higher conversions, and long-term success in the digital world
Common Technical SEO Issues:
- Crawl Errors – Search engines struggle to access your pages.
- Blocked Pages – Google cannot index certain pages.
- Slow Loading Speed – Affects user experience and rankings.
- Not Mobile-Friendly – Poor performance on mobile devices.
- No HTTPS (Security Issues) – Reduces trust and rankings.
- Broken Links – Dead links harm SEO and user experience.
- Duplicate Meta Tags – Confuses search engines and lowers rankings.
- Incorrect Redirects – Can lead to lost traffic and broken pages.
- Thin or Duplicate Content – Low-quality content affects rankings.
- Structured Data Errors – Impacts how your site appears in search results.
Fixing these issues improves search rankings, user experience, and overall website performance.
1. Fixing Crawl Errors for Better Rankings
Crawl errors can prevent your web pages from appearing in search results. Simply put, if search engines can’t crawl your site properly, it won’t rank.
How to Identify Crawl Errors
To check for crawl errors, go to Google Search Console and navigate to Coverage on the left-hand menu.
Google Search Console will categorize your pages into four sections:
- Errors – Pages that can’t be indexed and won’t appear in search results, leading to lost traffic.
- Valid with Warnings – Pages that are indexed but may have issues, such as content you didn’t intend to appear in search results.
- Valid – Successfully indexed pages that are appearing in search results.
- Excluded – Pages intentionally left out of search results.
Take Action
If Google can’t access your important pages, it’s crucial to fix them as soon as possible. Resolve the issues yourself or let our team handle it for you!
2. Google Can't Access Your Pages – Fix It Now
If Google can’t access your pages, they won’t appear in search results. The Fetch as Google tool (now part of URL Inspection in Google Search Console) helps you check how Google crawls and renders your site.
What This Tool Helps You Do:
✅ Check if Googlebot can access your pages.
✅ See how Google renders your content.
✅ Identify blocked resources (e.g., images, scripts).
How to Assess Your Site’s Accessibility:
Use Google Search Console → URL Inspection Tool → “Fetch as Google” to see how Google views your site.
Take Action:
If Google can’t properly access your pages, they won’t rank. Fix this issue as soon as possible! Need help with Technical SEO? Let’s talk!
3. Is Your Website Mobile-Friendly?
Mobile SEO is essential for ranking well on Google. If your site isn’t optimized for mobile devices, it can negatively impact your search rankings and user experience.
How to Check If Your Site is Mobile-Friendly:
Use Google’s Mobile-Friendly Test to analyze your site. Check site speed – slow loading times can hurt rankings. Ensure your site is responsive and easy to navigate on all devices.
Why This Matters:
With mobile-first indexing, Google primarily uses the mobile version of your site for ranking. If your site isn’t mobile-friendly, it won’t perform well in search results.
Take Action:
If your website fails the test, fix it ASAP! Need help optimizing your site for mobile? Let’s talk
4.Is Your Website Secure?
Google prioritizes security and expects websites to do the same. They use strong HTTPS encryption to protect user data across services like Search, Gmail, and Google Drive.
Why HTTPS Matters:
✅ Improves security – Protects user data from hackers.
✅ Boosts SEO – HTTPS is a confirmed ranking factor.
✅ Builds trust – Users feel safer on a secure website.
Take Action:
If your site is still on HTTP, it’s time to upgrade! Migrating to HTTPS ensures security and better rankings. Need help? We’ll handle the transition for you
5. Fix Broken Links to Improve SEO
Broken links harm your SEO and user experience. These are links that no longer work, often because a page was removed or moved without a proper redirect.
When users click on a broken link, they see a 404 error, which can negatively impact your site’s credibility and rankings.
Why Fix Broken Links?
✅ Prevents SEO damage – Search engines see too many broken links as a sign of a low-quality site.
✅ Improves user experience – Visitors won’t get frustrated by dead links.
✅ Boosts rankings – A well-maintained site is favored by search engines.
How to Check for Broken Links?
Use tools like Dr Link Check to scan your website for broken links.
Take Action:
If you find broken links, update or remove them immediately to keep your site healthy and optimized
6. Avoid Duplicate Meta Tags for Better SEO
Each page on your website should have a unique meta title and description. Duplicate meta tags can confuse search engines and harm your rankings.
How to Check for Duplicate Meta Tags?
✅ Go to Google Search Console → HTML Improvements section.
✅ Look for duplicate title tags and meta descriptions.
✅ Identify tags that are too short or missing.
Why Fix This?
✅ Improves search rankings – Unique tags help search engines understand your content.
✅ Boosts click-through rates (CTR) – Well-written meta descriptions attract more clicks.
✅ Enhances user experience – Clear and relevant titles improve navigation.
Take Action:
If you find duplicate or missing meta tags, update them ASAP to optimize your site’s performance
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